Case Study: LifeSnapz as a locations database
Last month I blogged about how three marketing companies (marketingFOLIO, Fathom and NMV Strategies) were using LifeSnapz as a collaborative marketing planning tool in an engagement with a client (Odyssey Logistics and Technology).
This month, we were contacted by a video production company that is using LifeSnapz in their business to track and catalogue film locations. This company shoots on location between 4 – 8 times per week, and the locations are typically various businesses and homes. Below is their case study as answered by Barbara M., Production Manager. (Note: the company asked to stay anonymous due to competitive reasons).
How is your company using LifeSnapz?
We are using LifeSnapz as a database of our available video shooting locations. Each location where filming takes place, whether it is a condo, home or business is an “Event”. LifeSnapz enables us to fill in all necessary information related to the location: exact address of location, contact information, a full description of the location, the date(s) that filming took place, pictures of the location, and tags of the location. We also record and track the amount paid for the filming.
Who is using LifeSnapz at your company?
Other producers are using LifeSnapz, and they are using LifeSnapz to upload new locations and search and compare across locations. Executives tap into LifeSnapz in order to review, comment on, and approve locations. They also use LifeSnapz to help them find an appropriate location for a specific need.
How did you discover LifeSnapz?
I recall searching on Google for a program or system with your capabilities. I cannot recall the keywords that I used, but it ranged along the lines of “Database” or “Content Management.”
Why do you like LifeSnapz for performing your tasks? Any particular features that stand out to you?
I am particularly happy with the site’s overall ease of use. Another feature that has become rather useful, which I had not thought of until I started using Lifesnapz, is the “Discussion” feature. Each time we use a location we update the “Discussion” with the date, shoot and rate paid. This becomes part of the location’s history, and we can use this information when the location is being considered again.
Had you used anything else to accomplish this task prior to using LifeSnapz? If so, what did you like or dislike about the alternative solutions?
I have not tried another program other than LifeSnapz for this use. For a different company, we used a content management system for which I cannot recall the name. However, I do remember that we could not add pictures to this system, so I started searching for something with similar capabilities that could handle photos.
Thank you Barbara for using LifeSnapz and for providing your feedback.
If you are using LifeSnapz (either as an individual or a business) and you have some feedback or a story to share, please let us know at feedback@lifesnapz.com – we love to hear from our users!
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